Acknowledging the value of heritage brands and sustaining their contemporary value has become a point of recognition in what WP Lavori in Corso has accomplished in the past three decades. Translating from Italian as “work in progress,” hence the acronym WP, Lavori in Corso is the licensee of several of today’s notable brands, many of which have historical significance. The 1980’s advent of Italy’s Paninari prompted a business man to invest in the rising trend of functional yet tasteful style. Research and acquisition of fine international brands is an ongoing process at WP, and provides a profound past as well as promising future for the company.
A synergy between heritage and innovation. Portfolio brands that represent those of history and tradition include Woolrich, Barbour, B.D. Baggies and Baracuta. Research brands that represent those that are creatively and technically focused include Engineered Garments, Beams Plus and Save Khaki.